| Three major trends in maternal and child e-commerce |
| | At the moment, the Internet dividend continues to rise, coupled with industrial upgrading, the development potential of maternal and child e-commerce is generally optimistic in the industry. Experts look forward to the future of maternal and child e-commerce and summarize three major development trends.
First, after 80, 90 after the consumer into the main force
At present, the population after 80 and 90 in China is the main consumer of maternal and child products. With the improvement of living standards, this generation pays more attention to the safety and quality of maternal and child consumption. In addition, with the development of the mobile Internet, the mobile platform is deeply influenced by the preferences of young parents in high-tempo life with its flexibility and convenience, and can best meet the shopping needs of their fragmented time.
The development of maternal and child e-commerce has also benefited from the full liberalization of the “two-child” policy, with more babies bringing more traffic and purchasing power. Some experts predict that the maternal and child e-commerce market will exceed one trillion yuan in the next few years.
A maternal and child e-commerce industry in the blue ocean has also attracted the attention of investors. In 2017, China’s maternal and child e-commerce market has a relatively sensational financing event of 9 and the total financing scale is not less than 260 million yuan. Experts analyze that the current maternal and child consumption has occurred in online stores, and the large-scale financing has undoubtedly injected a strong shot into the development of maternal and child e-commerce.
Second, cross-border maternal and child e-commerce is fierce
In recent years, the media has continually broke the news of product safety problems in dairy companies. Even many well-known brands have been caught in public opinion, which has triggered a panic among the whole people on dairy products and even food safety.
Nowadays, residents' disposable income increases, demand for consumption upgrades stimulates, and customs policies are favorable. More consumers have begun to choose maternal and child products from well-known foreign brands, which has greatly stimulated the development of cross-border imported maternal and child e-commerce.
At present, the large-scale integrated e-commerce platform has an absolute dominant position in the sales and market share of maternal and infant products, and the remaining large number of vertical maternal and child e-commerce companies can only compete with each other.
Third, active layout offline
In the era of consumption upgrades, consumers have become more focused on experiential consumption, and the attractiveness of the original channel model has been decreasing. In 2018, all mother and child businesses are actively laying out the line. Experts said that Internet maternal and child manufacturers have the advantage of online users big data, constantly attracting and actively contacting high-quality offline resources. Online and online next-stop purchases and experiential consumption have become an increasingly important channel for pregnant and infant consumption, and help to increase customer stickiness.
At the same time of online and offline integration, the layout of the mother-infant ecological market has become the focus of the major mother-infant manufacturers, and the maternal and child market has continued to expand into the fields of early education, medical care, and parent-child. Experts believe that cross-segment market development has opened up more consumer scenarios, and has also opened up more consumer groups, laying a solid foundation for the further development of maternal and child e-commerce.
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Contact : Jessie Lu
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